Find out how we deployed Strategic ABM to help our client win a 7 figure account within 6 months.
ABM Discovery Workshop
In our discovery session, we’ll cover all the fundamentals of Account-based marketing and begin to understand if it’s the right fit for your strategic goals.
What You’ll Learn
Over 2 hours, your team can expect to cover…
The definition and concept of Account-based marketing
Key metrics for reporting
Key principles and objectives of ABM
How to get your team aligned for growth
How to budget for ABM
Best practice delivery framework
Best practice target account selection
Strategy playbook examples
ICP development
How to successfully set up an ABM pilot
Tech stack requirements
To discuss your own goals and how they can be achieved with ABM
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Entry Requirements
You’re a B2B organisation with a 3 month+ sales cycle and an average contract value of £50k+.
You’ll have attendees from both sales and marketing leadership with a desire and willingness to learn about account-based marketing and GTM strategies.
You’ve completed the short pre-event preparation to enable us to prepare for your unique business requirements.
Outcomes
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Clear Understanding of ABM Principles:
Participants will have a solid understanding of the fundamental principles and concepts of Account-Based Marketing, including its goals, processes, and how it differs from traditional marketing approaches.
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Targeted Account Selection and Mapping:
Attendees will be equipped with the knowledge and skills to effectively select target accounts based on specific criteria and map the organisational structures of these accounts. This includes identifying key decision-makers and influencers.
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Developed Content and Personalisation Strategies:
Participants will have insights into creating personalised and targeted content aligned with the buyer personas and journeys of their selected accounts. They will understand how to leverage personalisation techniques across various channels.
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Enhanced Sales and Marketing Alignment:
The session will foster a greater understanding of the importance of collaboration between sales and marketing teams in ABM. Participants will learn strategies for improving alignment, communication, and coordination between these two crucial departments.
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Defined Metrics and Measurement Framework:
Attendees will gain clarity on the key performance indicators (KPIs) for measuring the success of their ABM efforts. They will be equipped with a framework to track and analyse metrics, allowing for continuous optimisation and improvement.
These outcomes collectively provide a strong foundation for participants to embark on the implementation of ABM strategies within their organisations, promoting a more targeted, personalised, and collaborative approach to marketing and sales. The session is also a great first step to take before investing in our ABM Readiness Programme.
Hosts
Alanah heads up both our client and internal account-based marketing campaigns at connectedABM. Chris is one of the partners at connectedABM and is responsible for client strategy. Together they have a wealth of ABM knowledge to run your discovery session.
“With ABM, we’ve moved from a margarita glass to a champagne glass when it comes to our approach to marketing. In the old-school world, marketing would run as many demand gen programmes as they could, get as many leads [and] names as they could, put them in the top of the funnel — or the top of the margarita glass … a very small percentage of those would actually flow through to close-won business. In an ABM world, it’s much more like the champagne glass. It’s a much narrower top of funnel because you’re focused on a very specific, discrete set of your accounts: your target account list”
- Jessica Fewless, VP of ABM Strategy, Demandbase
Let’s talk
Dsicuss a Discovery Workshop
If you are even considering the merits of ABM for your business then this is a great place to start aligning your team around making that decision. You’ll learn lots, have a chance to ask questions and begin your decision-making process with a common level of understanding about what is required to make this strategy succeed.